Multi-Family Makeover
Digital Marketing Campaign
Overview of the Multifamily Makeover Project
Active Reach Consulting is proud to showcase our collaboration with Zorya Belanger, the visionary behind Multi-Family Makeover, an online master course designed to guide real estate investors through multifamily property acquisition. This partnership highlights our expertise in tailoring digital marketing strategies to the unique needs of our clients.
Project Scope
Customer Persona Development
We crafted detailed customer personas targeting females and couples, aligning the course content with the specific needs and aspirations of the audience.
Lead Magnet Creation
Our team developed a compelling lead magnet to attract potential buyers, answering critical questions about readiness for multifamily property investment.
Course Planning and Pricing
We established a structured 12-week program, scheduled to kickstart community learning and growth, setting an ambitious participant goal and competitively pricing the course to reflect its high value.
Content Strategy and Production
We edited engaging video content into bite-sized reels with captions for Instagram, amplifying Zorya’s social media presence.
Social Media and SEO Optimization
A thorough audit and competitive analysis across platforms, including YouTube, laid the groundwork for an enhanced digital footprint.
SEO and Sales Optimization
Our team improved the online visibility of Zorya’s offerings through meticulous SEO and crafted a persuasive sales page on Kajabi, enhancing the appeal to potential clients.
Kajabi Platform Management
We orchestrated the course offering on Kajabi, integrating payment systems and creating promotional campaigns to drive early registrations.
Marketing Innovations
From influencer outreach to organic and paid advertising strategies, we devised a comprehensive approach to build momentum and engage potential customers.
Brand Storytelling:
Our content specialists crafted Zorya’s compelling narrative, highlighting her expertise and passion in the real estate investment field, which was shared across social media platforms to connect with her audience.
Visual Branding
We designed Instagram Highlight covers to convey the course’s key themes, ensuring a cohesive and attractive visual brand story.
Strategic Posting and Lead Generation
We scheduled a robust lineup of social media posts and set up a lead generation mechanism on LinkedIn to capture interested prospects.
Flexible Payment Solutions
Recognizing the diversity in customer preferences, we introduced various payment plans, making the course accessible to a wider audience.
Through our partnership, Multi-Family Makeover has not only solidified its online presence but has also established a foundation for sustainable growth and community development within the real estate investment sector. Active Reach Consulting’s dedication to creating impactful digital strategies has led to a successful launch and continued engagement for Zorya Belanger’s transformative program.
Summary
Active Reach Consulting proudly showcases our work with Zorya Belanger’s Multi-Family Makeover course. We tailored a digital marketing strategy that included creating customer personas, optimizing content for social media, and leveraging SEO on Kajabi to enhance online visibility. Our comprehensive approach included diverse payment options and a lead-generation mechanism, broadening the course’s reach and fostering a strong community within the real estate investment sector. Visit our website for more on our partnership’s success.
Client Testimonial
Technology used
Website
Email Marketing
Social Media
Social Media Scheduling
