Active Reach Consulting is delighted to showcase a flagship project in our portfolio where we supported the Stress Reduction Association (SRA) in their mission to aid frontline healthcare workers. Our consultant, Sanna Westermann, spearheaded the delivery of 100 Stress Reduction Kits to the staff at Stollery Children’s Hospital, meticulously managing every aspect from strategic planning and volunteer coordination to the execution of comprehensive marketing and operational strategies. This initiative not only provided tangible support to healthcare professionals but also reinforced the importance of well-being in high-stress environments.

The project culminated in a highly successful event, marking a notable achievement in our collaborative efforts with SRA to uplift the community. Through innovative solutions and adept management, we helped facilitate a vital service, opening avenues for SRA’s continued growth and outreach. Active Reach Consulting remains committed to empowering organizations like SRA, ensuring impactful results that resonate within the communities they serve.

Scope of work

Strategic Planning and Execution

Sanna led a series of strategic discussions with SRA board members and potential donors, navigating complex negotiations for board memberships, sponsorships, and contributions.

Sanna undertook a vast array of tasks from operational planning, volunteer coordination, to grant writing and executing digital marketing strategies, all designed to bolster SRA’s presence and efficacy.

The development of SRA’s social media strategy, content creation for marketing materials, and enhancement of the digital presence on platforms such as Google Business Profile, were critical in advancing SRA’s outreach.

Sanna expertly managed administrative duties, financial planning, including drafting proposals for business loans and organizational roles, ensuring SRA’s stability and growth.

Spearheading the collection of quotes, negotiating with vendors, and securing donations were key in curating the Stress Reduction Kits. Sanna also managed website and domain renewals, vital for SRA’s continuous operation.

Event Details

The Stollery 100 Kit Project was a multifaceted endeavor that involved:
  • Organization and Planning: From proposal discussions to budget meetings and pricing strategies for core kit items.
  • Ordering and Kit Creation: Managing the logistics of ordering marketing materials and coordinating volunteer events for kit assembly.
  • Implementation and Wrap-Up: Sanna executed the project implementation phase, including media outreach and delivery facilitation, culminating in a detailed project handover and summary report.

Outcomes and Impact

The event was an overwhelming success, providing much-needed support to healthcare workers. The kits included health literacy booklets, wellness items, and marketing materials aiming to alleviate stress and burnout. Sanna’s role was pivotal in ensuring each phase of the project was executed flawlessly, leading to a significant impact on the community and the well-being of healthcare workers.

Opportunities and Growth

Post-event, Sanna outlined numerous opportunities for SRA, including the expansion of classes, workshops, and retreats, the potential introduction of an SRA membership model, and strategies for future sponsorship and grant acquisition. Her recommendations for social media and marketing activities were designed to enhance SRA’s future engagements and community support initiatives.

For further details on the project, the final report, and the extensive work done by Sanna Westermann and Active Reach Consulting, visit our detailed portfolio entry at Active Reach Consulting’s Portfolio.

Client Testimonial

Sok Heng SreyStress Reduction Association
Sanna Westermann's dedication and expertise were instrumental in the success of our Stress Reduction Kit project. Her meticulous approach to project management and her ability to align operational, marketing, and strategic objectives ensured we not only met but exceeded our goals. Active Reach Consulting has been a valuable partner in our mission to support healthcare workers.

Technology used

Social Media

Advertisement

Website

Social Media Marketing

Email Marketing

Project Management

Graphic Design

Graphics and Social Media Campaigns

Stress Reduction Association

Project Title: Stress Reduction Kits for Frontline Healthcare Workers
Client: Stress Reduction Association (SRA)
Consultant: Sanna Westermann

Portfolio image with 8 different graphics posted.

Active Reach Consulting is delighted to showcase a flagship project in our portfolio where we supported the Stress Reduction Association (SRA) in their mission to aid frontline healthcare workers. Our consultant, Sanna Westermann, spearheaded the delivery of 100 Stress Reduction Kits to the staff at Stollery Children’s Hospital, meticulously managing every aspect from strategic planning and volunteer coordination to the execution of comprehensive marketing and operational strategies. This initiative not only provided tangible support to healthcare professionals but also reinforced the importance of well-being in high-stress environments.

The project culminated in a highly successful event, marking a notable achievement in our collaborative efforts with SRA to uplift the community. Through innovative solutions and adept management, we helped facilitate a vital service, opening avenues for SRA’s continued growth and outreach. Active Reach Consulting remains committed to empowering organizations like SRA, ensuring impactful results that resonate within the communities they serve.

Scope of work

Strategic Planning and Execution

Sanna led a series of strategic discussions with SRA board members and potential donors, navigating complex negotiations for board memberships, sponsorships, and contributions.

Sanna undertook a vast array of tasks from operational planning, volunteer coordination, to grant writing and executing digital marketing strategies, all designed to bolster SRA’s presence and efficacy.

The development of SRA’s social media strategy, content creation for marketing materials, and enhancement of the digital presence on platforms such as Google Business Profile, were critical in advancing SRA’s outreach.

Sanna expertly managed administrative duties, financial planning, including drafting proposals for business loans and organizational roles, ensuring SRA’s stability and growth.

Spearheading the collection of quotes, negotiating with vendors, and securing donations were key in curating the Stress Reduction Kits. Sanna also managed website and domain renewals, vital for SRA’s continuous operation.

Event Details

The Stollery 100 Kit Project was a multifaceted endeavor that involved:
  • Organization and Planning: From proposal discussions to budget meetings and pricing strategies for core kit items.
  • Ordering and Kit Creation: Managing the logistics of ordering marketing materials and coordinating volunteer events for kit assembly.
  • Implementation and Wrap-Up: Sanna executed the project implementation phase, including media outreach and delivery facilitation, culminating in a detailed project handover and summary report.

Outcomes and Impact

The event was an overwhelming success, providing much-needed support to healthcare workers. The kits included health literacy booklets, wellness items, and marketing materials aiming to alleviate stress and burnout. Sanna’s role was pivotal in ensuring each phase of the project was executed flawlessly, leading to a significant impact on the community and the well-being of healthcare workers.

Opportunities and Growth

Post-event, Sanna outlined numerous opportunities for SRA, including the expansion of classes, workshops, and retreats, the potential introduction of an SRA membership model, and strategies for future sponsorship and grant acquisition. Her recommendations for social media and marketing activities were designed to enhance SRA’s future engagements and community support initiatives.

For further details on the project, the final report, and the extensive work done by Sanna Westermann and Active Reach Consulting, visit our detailed portfolio entry at Active Reach Consulting’s Portfolio.

Client Testimonial

Sok Heng SreyStress Reduction Association
Sanna Westermann's dedication and expertise were instrumental in the success of our Stress Reduction Kit project. Her meticulous approach to project management and her ability to align operational, marketing, and strategic objectives ensured we not only met but exceeded our goals. Active Reach Consulting has been a valuable partner in our mission to support healthcare workers.

Technology used

Social Media

Advertisement

Website

Social Media Marketing

Email Marketing

Project Management

Graphic Design

Graphics and Social Media Campaigns